Could it be that the cultural narrative is changing? Look at this article.
"What’s actually been leaving the store, though, are NRA members, specifically new ones. A couple of months ago, at the fall NRA board meeting, the owners of Chuck’s were invited. The reason was simple; Chuck’s gun shop was the Top NRA recruiter in the nation in 2014. Stop for a minute and let that sink in. A gun store in a black neighborhood on Chicago’s south side was the NRA’s top recruiter. They sold more NRA memberships than any other store in the country."
This is in Illinois, folks, just south of Chicago's South Side. Home of the Gun-grabber in Chief. Things are changing. This is what winning looks like.